- You manage the digital B2C funnel from user acquisition through long-term customer retention
- You plan, manage, and optimize paid media activities, with a particular focus on Apple Search Ads, Google, and paid social
- You analyze and improve registration, onboarding, trial, and subscription conversion
- You develop lifecycle communication strategies for activation, retention, upselling, reactivation, and win-back
- You define target audiences, segmentation logic, campaign requirements, and specifications for CRM and marketing automation journeys
- You plan and evaluate A/B tests, landing pages, and other conversion optimization initiatives
- You are responsible for performance reporting, tracking requirements, and evaluating channel effectiveness and ROI
- You analyze acquisition costs, conversion, retention, churn, and customer lifetime value, deriving actionable recommendations
- You manage external media and performance specialists, ensuring transparency around performance, costs, and learnings
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Immenstadt
Vollzeit
sonstige
