Senior AS Marketing & Communication Expert

Key Responsibilities:

 

• Develop and manage a strong AS communication strategy for all internal and external activities to support the commercial success and also the image of BYD and especially of BYD AS department
• Develop the AS Marketing strategy for sell in and sell out, in line with customer profiles and channels
• Support Management in commercial reporting, forecasting, sales analysis, campaign management, pricing reviews and budget preparations are central part of the responsibility
• Closely collaborate with all BYD departments in Germany and other markets
• Apply latest analytics and knowledge-management tools and technology
• Planning and organizing AS dedicated events and incentive activities
• Make sure that all communication channels are always updated with the latest information and that outdated information is being removed
• Lead all CRM activities for Aftersales
• Responsibility for digitalization projects